Reimagining Automotive Loyalty for Conquest Sales

ReImagining Loyalty for Conquest Sales

I was honored to be invited to speak at a conference on the topic of leveraging predictive analytics to understand automotive buying behavior, and it’s potential impact on conquest sales.  It’s easy in a growing market for automakers to show year over year sales growth, but when things start to level off as they have recently, winning customers from your competitors becomes increasingly more important.

I hope the presentation is of value to you, and as always, if you would like to connect, please make sure to reach out.  I’m happy to help in any way I can.